Marketing Director

Impossible Finance is looking for a Marketing Director with a strong product background to lead the marketing effort of our organization. Impossible Finance is a multi-chain incubator, launchpad, and swap platform led by Ex-Binance & DeFi veterans. It offers a robust product-first ecosystem that supports top-tier blockchain projects to targeted user audiences. With extensive support from key leaders in the crypto industry, Impossible Finance simplifies DeFi for users to enjoy fairer investing, cheaper trading and better yields. Join us to build a fair, more accessible open financial system for all.

Job Description:

• Drive the marketing and communications strategy, connecting to the key stakeholder groups.
• Plan and execute go-to-market strategy for new products, feature enhancement, and token listings.
• Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals.
• Unlock new user growth through product offerings design, new marketing channels, media campaigns and affiliates collaboration.
• Provide market and competitive intelligence, monitor KPI and trends in communities to inform overall marketing and product strategy.

Job Requirement:

• Proven experience leading successful marketing strategy and PR communication in crypto space.
• Product-driven. Strong understanding of product, users and platform.
• Deep understanding of growth & optimization. Able to roll up your sleeves to pull and analyze the data and gain insights.
• A leader to drive action for a growing team.