Campaign Executive

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world? We are looking for a Campaign Executive to join our Central Marketing team. This is a remote position and can be based in any of our global locations.

Responsibilities:

• Act as a central marketing activities and campaigns POC, responsible for refining all aspects of Binance marketing campaigns, such as activity mechanics, branding, associated content and more
• Act as the bridge between user-activation campaigns and brand marketing. Champion the Binance brand and user-focused narrative in all areas
• Maintain a company-wide campaigns calendar, including local and global campaigns
• Collaborate across teams to help optimize and potentially combine campaigns under one central theme
• Copywriting and proof-reading campaign related communications
• Ensure accuracy of marketing materials and be an approver for all Binance marketing campaigns
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
• Innovate and implement test-and-learn strategies along with delivering results
• Have fun

Requirements:

• Native or Fluent English language is a MUST
• Experience working with integrated marketing campaigns
• Project management skills
• Understanding of the crypto market in general
• Experience or strong interest in copywriting
• Good understanding of branding
• Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant
• Has worked in big teams and has experience managing projects with numerous stakeholders
• 2+ years of experience in digital marketing roles
• Strong sense of responsibility and resistance to stress. Self-motivated and results-oriented
• Remote and startup experience is a plus.

Working at Binance

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire