Web3 Game Marketing Director

We're looking for a passionate and creative leader with experience developing and executing marketing campaigns and building long-term strategies in web3 and the gaming or entertainment industry. We're looking for a hands-on storyteller who is passionate and driven to collaborate with our internal teams to manage and grow our global community of players and partners.

The ideal candidate has tangible results to go along with their experience and passion for web3 and gaming. In working closely with our development team and strategic partners to grow and serve our community, you will need a deep understanding of product development, community engagement, and the web3 landscape.

Our teams are distributed and mostly work remotely, so you'll need to be comfortable managing and working with a diverse group team to build powerful campaigns. You should be comfortable interacting with platform and investment partners to learn, engage, and educate. Every day, you'll work with our team to expand our community and delight our customers through thoughtful, targeted campaigns.

Responsibilities

• Develop strategies to grow, retain, and monetize an audience of both web3 and traditional gamers.
• Identify and capitalize on trends within the web3, blockchain, and gaming spaces.
• Collaborate with our IP partners to create synergy across the brand and ensure alignment across publishing efforts.
• Execute exceptional multi-channel marketing campaigns to attract, grow, and retain our user base.
• Develop and maintain consistent messaging and branding across all marketing channels and partnerships.
• Identify, negotiate and manage strategic partnerships with platform holders, investors, other web3 projects, and brand partners.
• Oversee content creation for all marketing channels.
• Lead and grow a cross-functional and remote marketing team.

Requirements

• 2+ years marketing in web3, blockchain or cryptocurrency space

• 3+ years in a marketing leadership or CMO role
• 5+ years in video game marketing
• Proven track record of growing communities in web3
• Experience sourcing and executing on meaningful strategic partnerships
• Knowledge of successful influencer marketing strategies and tactics
• Strong leadership, communication, and management skills
• Passion for gaming and web3 with a belief in the potential for web3 technology to revolutionize the gaming industry