Social Media Lead

About Us

Optimum is delivering the world's first high-performance memory infrastructure for any blockchain. Powered by Random Linear Network Coding (RLNC), Optimum scales network speed, robustness and throughput by orders of magnitude, enhancing dApp performance, and end-user experience.

Co-founded by Muriel Médard, co-inventor of RLNC, and a team of industry experts, Optimum introduces a breakthrough in Web3 infrastructure. Blockchains—often called world computers—lack a critical component for infinite scalability: a real-time virtual memory.

Our memory infrastructure enables high-speed data propagation, fast access, and secure updates, scaling the world computer. Backers include 1kx, Spartan, Robot Ventures, Triton Capital (fka Kraken Ventures), Finality Capital, SNZ and others. Learn more at getoptimum.xyz (https://getoptimum.xyz/)

Role Overview

You will be responsible for developing and executing our social media strategy. You'll create a mixture of educational and entertaining promotional content that engages our current community, attracts new audience members, and positions Optimum in the Web3 sweet spot of technically advanced and culturally attuned.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with our emerging brand identity and business objectives

• Manage daily content creation and community engagement on Twitter/X and to a lesser extent LinkedIn

• Collaborate closely with Optimum’s community team, ensuring that content produced for X is also shared in a platform-native manner on Discord and Telegram

• Create engaging written, graphic, and video content for different Web3 audiences (developers, investors, users, etc.)

• Stay on top of the latest CT memes, Web3 narratives, and conversations to determine when and how to incorporate Optimum into the feed

• Coordinate and MC Twitter/X Spaces and other community-building activities

• Collaborate with marketing, product, and development teams to communicate product launches, updates, and technical developments

• Monitor, report on, and analyze social media metrics to optimize strategy and performance

• Build relationships with Web3 influencers, communities, and projects for potential collaborations

Requirements

• 3-5 years of social media management experience, with at least 1-2 years in Web3

• Strong understanding of blockchain technology, cryptocurrencies, and Web3 culture

• Perpetually online with a proven track record in growing engaged communities on Web3-centric platforms

• Excellent written and verbal communication skills with ability to simplify complex concepts

• Experience with community management tools and analytics platforms

• Creative mindset with an eye for design and engaging content formats

• Self-motivated with ability to work independently in a fast-paced environment

Ideal Qualities

• Highly organized with excellent project management skills

• Self-motivated with an exceptional follow-through

• Adaptable to the fast-paced nature of Web3 news and its community

• Passion for building meaningful promotional design

• Ability to balance a fresh social media voice with business objectives

Benefits

• Opportunity to shape and build social media strategy for a cutting-edge tech start-up

• Competitive salary and token incentives

• Remote-first work environment with flexible hours

• Collaborative team culture that values innovation and growth

• Budget for conferences and Web3 events

• Join an early-stage team shaping the future of Web3

If you're passionate about Web3 and community building and you thrive in early-stage startup environments where you can make a significant impact, we'd love to hear from you!

Don't meet every requirement?

We still encourage you to apply! If you're passionate about creating extraordinary community experiences, we'd love to hear from you.