Senior Brand Insights Researcher

Join a leading fintech company that’s democratizing finance for all.

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

As we continue to build...

We’re seeking curious thinkers looking to co-author the next chapters of our story. Joining now means helping shape our vision, structures and systems; playing a key-role as we launch into our ambitious future. Check out life at Robinhood on The Muse!

About the role:

Research has been central to our product development and business strategy since the very beginning - and our team continues to grow, along with our user base and product. Working with our marketing and product teams at Robinhood, you'll help us systematically understand how people interact with financial products and how they think and feel about money. We're looking for a Senior Brand Insights Researcher to join our team. You will partner with marketing teams and/or horizontal leaders across functions, and lead research that helps us understand customer needs, brand sentiment, and campaign performance. You'll input on marketing and communications strategies that drive customer engagement and growth, as well as love for our brand. The ideal candidate thrives in a fast-paced environment, loves collaboration, and is curious and flexible. This role is based in our Menlo Park or NYC office, dependent on applicant’s location.

What you’ll do day-to-day:

• Plan and lead brand and audience research projects end-to-end, including strategic, foundational, iterative, and evaluative research to achieve our brand and marketing objectives
• Design, execute, and analyze surveys to derive insights from brand tracking, shoppers journey/trackers, repositioning, campaign evaluation, etc.
• Integrate alternate data sources (primary and secondary research, campaign analytics, attribution metrics, etc.) to inform and support research insights
• Translate insights into recommendations that drive brand sentiment, communications, marketing strategy, user acquisition, retention, and engagement
• Develop cohesive measurement strategies and methodologies to drive product and business decision-making
• Clearly communicate your rich research insights and recommendations in compelling and creative ways
• Proactively shape brand research prioritization and implementation through collaboration with cross-functional partners across Marketing and Product, as well as our Research team

About you:

• 8+years of brand / consumer insights or market research experience within an agency, consultancy, or industry (in-house) role
• Hands-on experience independently designing and running quantitative research from beginning to end, including questionnaire creation, survey programming, sampling, weighting, data analysis (data cleaning, weighting, etc.), analysis and reporting
• Experience with data analysis software such as SPSS or R, and survey programming tools such as Qualtrics
• Record of proactively applying your research skills to influence business and brand strategy
• Comfortable doing scrappy, tactical research and longer-term strategic research
• Strong work ethic, excellent organization and communication skills for technical and non-technical audiences
• Love and care for your craft

Bonus points:

• Agency or vendor-side experience
• Bachelors Degree in Marketing, Advertising, Communications, Psychology, Behavioral Economics, Anthropology, Sociology, or similar
• Passion for working and learning in a fast-growing company

The expected salary range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. This role is also eligible to participate in a Robinhood bonus plan and Robinhood’s equity plan. US Zone 1: $187000 - $220000 US Zone 2: $165000 - $194000 US Zone 3: $146000 - $172000 Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. You can view comp zones for our US office locations in the table below. For other locations not listed, compensation can be discussed with your recruiter during the interview process.

Office locations (by comp zone)

US Zone 1: Menlo Park, NYC, Seattle, Washington DC  US Zone 2: Denver, Westlake (Dallas), Chicago  US Zone 3: Lake Mary We’re looking for more growth-minded and collaborative people to be a part of our journey in democratizing finance for all. If you’re ready to give 100% in helping us achieve our mission—we’d love to have you apply even if you feel unsure about whether you meet every single requirement in this posting. At Robinhood, we're looking for people invigorated by our mission, values, and drive to change the world, not just those who simply check off all the boxes. Robinhood promotes diversity and provides equal opportunity for all applicants and employees. We are dedicated to building a company that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better our work (and work environment) will be for everyone. Additionally, Robinhood provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review Robinhood's Privacy Policy please visit Robinhood - US Applicant Privacy Policy.