Public Relations and Marketing Strategist (Web3)

About the Role

We are seeking a dynamic and strategic Public Relations and Marketing Strategist with a strong focus on Web3 technologies. The ideal candidate will have experience in managing marketing activities for crypto asset issuances and possess excellent brand sense. Proficiency in Chinese is essential for this role.

Responsibilities

• Develop and execute marketing strategies to support crypto asset releases.
• Create compelling content for social media platforms, especially Twitter, to engage the Web3 community and generate excitement around our projects.
• Collaborate with marketing and product teams to plan and implement social media campaigns across all stages of asset launches, from pre-launch to post-launch.
• Monitor and analyze social media metrics to optimize content performance and inform future strategies.
• Engage with the community, respond to inquiries, and foster positive relationships with influencers, partners, and key stakeholders.
• Stay up-to-date with the latest trends, best practices, and platforms in social media marketing and the Web3 space.

Qualifications

• Proven experience in managing successful marketing campaigns, particularly for crypto asset issuances.
• Deep understanding of the Web3 ecosystem, including cryptocurrencies, NFTs, and blockchain technology.
• Experience in all stages of asset releases, from pre-launch to post-launch.
• Strong brand-building skills and a keen sense for creating content that aligns with our brand voice and resonates with our target audience.
• Excellent written and verbal communication skills in both English and Chinese.
• Proficiency in using social media management tools and analytics platforms.
• Ability to work independently and collaboratively in a fast-paced, remote environment.
• Passion for staying at the forefront of Web3 and social media marketing trends.
• Proven ability to execute marketing activities for crypto asset issuances, particularly in generating buzz on social media platforms.