Performance Marketing Manager

About Uphold

We are a Web 3 Financial Platform - We make it easy for people, companies, and institutions to move value from fiat into crypto and across different blockchains across the crypto sphere.  Recently ranked #1 in the San Francisco Business Times Fast 100 List, Uphold serves over 10 million customers in more than 180 countries.  Uphold is a FinTech bridge between the old and new money systems. Our patented “Anything to Anything” platform gives end users seamless access, allowing people and businesses to invest, pay and spend more than 30 FIAT currencies, 200 cryptocurrencies, and precious metals globally and instantly. Join us in our mission to reshape the financial landscape and build a more inclusive financial system, redefining how people access and manage their money. Be part of an innovative and forward-thinking company that values individual contributions and provides a stimulating and challenging home for the brightest and best talent.  To learn more about Uphold, please visit https://uphold.com.

Role overview: 

Uphold is looking for a Performance Marketing Manager, UK & US to join our Marketing team. This is an incredibly exciting opportunity where you’ll get to work alongside the Marketing and Product teams, and be responsible for managing and improving the performance marketing of the UK, EU and the US region. 

Responsibilities:

• Day-to-day performance management of paid campaigns using Google Ads, Meta, TikTok, DSPs, Apple Search ads (plus others), covering monitoring, optimisations and testing, and reporting against objectives.
• Analysing and optimising campaign performance to improve CPA and ROI on all campaigns and channels
• Working with multiple teams across the business including Data, Product Managers, Design team, CRM and Social 
• Work closely with the brand and creative teams to ensure all copy and creative are in line with brand guidelines and deliver the most effective messaging.
• Adopting an ongoing test and learn approach to ad copy/creative, keywords and landing page and scaling winning tests to improve conversions and increase ROI
• Submitting weekly and monthly performance reporting as well as supporting any ad-hoc reporting requirements
• Manage the budget for direct-to-site acquisition activity, ensuring spend delivers value 

Required qualifications

• Bachelor's Degree or equivalent in Marketing
• 1+ Years’ experience in Digital Marketing, preferably in remittance, payment or trading
• Strong data analytics skills, experience in making data-driven decisions
• Self-starter who loves taking ownership of processes and projects
• Fluent written and oral English skills

Bonus if you have:

• Google Ads (search, display, apps, video and measurement) certifications 
• Facebook Blueprint Certification
• Fluency in cryptocurrencies or other digital assets as they are core to our business

What we have to offer you:

• An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep innovating.
• An international team, in a cutting-edge field, working on fascinating projects.
• Growth and career opportunities, and the chance to be proactive and creative.
• A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
• Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
• Interesting events that keep you connected with the team and celebrate our success.
• Be part of a great company that is revolutionizing financial services.

Be part of a great company that is revolutionizing financial services. Apply now!       

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us better.