Media buyer

18 Oct 2024

Worldwide

Marketing | Bitmedia IO

About Bitmedia Labs:
Bitmedia Labs — an international product IT company, has been in the industry since 2014, effectively functioning on a worldwide scale with a crew of 100+ ambitious and highly skilled professionals, creating successful projects in domains such as online advertising systems for the crypto space, blockchain games and NFT products.

Responsibilities:

• Plan the Customer Journey: Design and map out the customer journey from the initial ad interaction to the final conversion, ensuring a seamless and engaging experience;
• Collaborate with Advertising Networks: Work closely with various advertising networks to expand reach and optimize campaign effectiveness;
• Set Up Campaigns: Configure and launch advertising campaigns within different advertising network panels;
• Select Appropriate Placements: Identify and choose optimal placements for ongoing campaigns to maximize visibility and engagement;
• Choose Creative Formats: Determine the most effective creative formats—including images, videos, and text—to resonate with the target audience;
• Optimize Landing Pages: Select and adjust landing pages to improve user experience and increase conversion rates;
• Conduct A/B Testing: Implement A/B testing strategies to evaluate different approaches and optimize campaign performance;
• Manage Advertising Budget: Oversee and control the advertising budget to ensure efficient allocation and spending;
• Monitor Advertising Spend: Continuously track advertising expenditures against set goals and KPIs such as ROAS (Return on Ad Spend), CR (Conversion Rate), and CTR (Click-Through Rate);
• Optimize Campaigns: Adjust and refine campaigns based on performance data and established KPIs to achieve the best possible ROAS;
• Perform Market Analysis: Analyze market trends and conduct competitive research to inform strategic decisions and identify new opportunities.

Requirements:

• 1+ year of professional experience as a Media Buyer/Traffic Acquisition Manager or in a similar role;
• Strong understanding of digital marketing metrics such as CR, ROI, CPC, CPM, CTR, CPA, CPL, CPS, and ROMI;
• Proven track record of managing paid media campaigns across various platforms (Google, Facebook, Instagram, Twitter, etc.);
• Understanding of and interest in crypto, blockchain, or fintech industries;
• Ability to analyze and interpret data to drive strategic decisions and improve campaign performance;
• Proficiencyt in using media buying tools (Google Analytics, Facebook Ads Manager, etc.), and A/B testing;
• Excellent negotiation skills with advertising networks, platforms, and publishers;
• Strong communication and multitasking skills;
• Fluent in English, both written and spoken.

Hiring process:

• CV review — HR interview — Тechnical interview with the Hiring team — Offer.

We offer:

• Flexible work environment;
• The 8-hours working day with a flexible schedule;
• Competitive salary based on your experience;
• Regular performance review and annual salary review;
• Paid sick leaves, vacation and holidays;
• Professional development tools (reimbursement of educational courses or workshops, conferences around the world);
• Ambitious team with a transparent communication and friendly atmosphere, no micromanagement;
• Apple equipment;
• Memorable gifts for holidays.