Marketing Lead

About Thrive Protocol

Thrive Protocol is an early-stage crypto startup building the funding layer for onchain innovation. We partner with top blockchain ecosystems to fund the most impactful builders in Web3. Our protocol powers crypto GDP by automating treasury allocations to projects creating real, measurable value.

With $100M+ in committed allocations from Base, Optimism, Polygon, Hedera, ApeChain, Arbitrum, Sui, and more, we’ve already funded 1,700+ projects, onboarded 230,000+ wallets, and supported over 90,000 contributors across chains.

We 10x annually. Treasury commitments are doubling quarterly. We’re on track to power $1B+ in builder funding within 24 months. Thrive is crypto’s best-kept secret - and now we need your help making that secret public.

Role Overview

We’re hiring a Marketing Lead to execute Thrive’s go-to-market strategy across web, social, partner, and product channels. The high-level narrative and strategy are in place — now we need a high-performing operator to lead by doing.

You’ll help shape campaign plans, own messaging across key launch and growth touchpoints, and drive execution across social, content, comms, and partner activations. You’ll work cross-functionally with product, DevRel, ecosystem, and leadership teams to make sure our narrative reaches and resonates with builders, DAOs, investors, and protocols.

This is an IC-first role — not a “Head of” - for someone who leads through execution, thinks strategically, communicates clearly, and takes ownership at speed.

What You’ll Do

• Evolve and articulate Thrive’s brand, voice, and top-of-funnel strategy
• Design and execute a full-stack marketing system across content, social, PR, and growth
• Own messaging across Twitter/X, LinkedIn, newsletter, blog, and partner channels
• Collaborate on builder activations, wallet campaigns, and protocol incentive launches
• Produce high-leverage assets: decks, posts, case studies, explainers, and growth reports
• Manage contributor-facing announcements for product milestones and ecosystem deployments
• Partner with ecosystem leads to deliver co-marketing and incentive-aligned campaigns
• Maintain narrative consistency across internal launches and external media
• Monitor and report on key growth metrics: reach, engagement, conversions, ecosystem impact
• Partner cross-functionally to increase builder application volume and quality
• Lead by doing — execute quickly while setting a high standard for creative and craft

• Crypto-native with sharp instincts, creative range, and a bias toward action

• 3–7 years in content, marketing, or growth roles - ideally in Web3 or fast-paced startups
• Proven ability to lead campaigns from concept to launch with minimal oversight
• Strong writing chops - able to craft crisp, compelling copy across social, product, and partner contexts
• Strategic thinker with an operator’s discipline - grounded, fast, and highly self-directed
• Deep fluency in crypto culture - memes, language, and narrative nuance
• Comfortable working async and across tools like Notion, Telegram, Slack, and X
• Based in Lisbon (preferred) or able to collaborate closely across EU time zones

• Competitive base + performance-based incentives
• Equity: Long-term upside in a pre-TGE growth-stage crypto company
• Remote-first team with async flexibility across time zones
• Direct collaboration with founding team, DevRel, and top ecosystem partners
• High-ownership role with real strategic influence