Marketing & Brand Lead

The Aver Project team is seeking to bring on a core team member to shape and execute on the project’s ambition to launch the first peer-to-peer decentralized betting exchange on Solana. The role will involve: - Helping to shape and refine Aver's brand, tone and messaging - Analyzing target markets, user base and developing go-to-market strategies - Understanding the product and the addressable user base - Performing research to understand successful projects in the gambling, DeFi and wider crypto space - Coming up with innovative campaigns and outreach - Working to educate users and prospective users on the benefits of decentralization, how to use the product, and the basic concepts of Solana, crypto, betting markets and trading - Working with others on the team to develop approaches to community building and social media reach - Contributing to social media content and posts - Preparing conscientious and strategic messaging, press releases and outward facing communications - Building relationships in the wider crypto ecosystem, identifying and actioning opportunities for collaboration - Developing an understanding of the limitations and constraints of a complex legal and regulatory environment The ideal individual: - Highly motivated and results driven - Experienced in marketing, branding, social media management and/or community building - Comfortable working in a high-paced, dynamic and sometimes ambiguous environment - An outside-the-box, creative thinker - enjoys brainstorming novel ways to capture interest - Witty, good sense of humor - enjoys memes and community content - Energized by building relationships, communities and seeking opportunity for collaboration with others inside and outside the project team - Conscientious - intuitively aware of audience, commercial context and regulatory constrains when producing public-facing content - Active in the betting and/or crypto space, with some degree of understanding of betting and crypto concepts, and an interest in understanding more about them - Passionate about building something from the ground floor, and working with a team of ambitious builders What we can offer: - A well rewarded position both in terms of base renumeration and sharing in overall project upside - An opportunity to work on a high-profile and well-funded project within the Solana ecosystem. - A friendly team who are keen to collaborate and happy to share knowledge and learnings. Location: - We are a global team, and are happy to welcome another remote team member aboard. - Our team and contributors are located in the UK, Ireland, New Zealand, Hong Kong and the USA.