Marketing Automation, Hubspot Specialist

About Outlier Ventures

Outlier Ventures is the largest Web 3 accelerator in the world. Founded in 2014, it works with startups at various stages of their lifecycle from pre-seed / seed (via Base Camp) to later stage about to launch (or live) token networks specialising in a New Data Economy, NFTs, and DeFi bringing together a network of 1,000 's of the world's leading web 3 founders, protocols, VCs to mentor, and invest.

About the role

As the Marketing Automation Specialist, you will lead and drive the CRM strategy for Outlier Ventures. You will work closely with the Marketing Manager and CMO.  The role is remote, but a successful candidate will need to work UK office hours. The position is full-time.

Your Key Responsibilities:

• You will play a fundamental role in achieving our customer acquisition and revenue growth objectives
• As our HubSpot Operations Specialist, you'll lead the system discovery process, design the ideal HubSpot-centered systems, and help train new team members on how to operate successfully
• Evaluate marketing and recruiting requirements, our current tech stack, and business objectives to define their ideal system configurations towards total organizational alignment
• As the Hubspot CRM administrator, you’ll be creating and maintaining our marketing and business development platforms, including but not limited to, our customer relationship management and market intelligence platforms.
• Create tracking campaigns that support the measurement of demand gen efforts
• Assist leadership in implementing a marketing and sales system strategy that streamlines data flow and enabling sales with lead intelligence team members can use to have more effective conversations with prospects
• Establish closed-loop analytics between marketing and sales to understand how our inbound
• Define the future state processes and the customer journey(s) that will govern how to implement HubSpot effectively
• Own the HubSpot configuration including data capture & collection, automation engineering, database segmentation, CRM configuration, campaign set up, technical integrations, product updates, attribution & reporting, and user adoption activities
• You will play a fundamental role in achieving our customer acquisition and revenue growth objectives, enriching data sets and implementing lead scoring best practices.
• Create, segment, and manage custom properties and record customization within Hubspot
• Serve as the data integrity steward to ensure data accuracy through quality assurance protocols and audits
• Generate basic email marketing templates and set up email marketing campaign automations

We are looking for someone who:

• You are certified and have expertise in HubSpot administration, implementation, process improvement, and automation
• You have an understanding of inbound marketing methodology
• Able to work in a fast-paced environment, juggling multiple objectives at once, as required
• You are curious about leveraging technology to improve business processes
• You’re a self starter with strong time management and organizational skills

Package

Package is subject to relevant experience. It will bias towards performance related bonuses, including the opportunity to invest directly into token projects on the same terms as the Outlier Ventures partnership

What we can offer you*

• Exposure to some of the most exciting businesses in the web 3.0 and blockchain space.
• The ability to work with a broad variety of stakeholders around the world.
• Full autonomy in your role and the opportunity to explore any areas of interest should it meet the vision of the business.
• Private medical insurance.
• Discretionary bonus scheme.
• 25 days holiday per year (plus bank holidays)
• Cycle to work scheme
• Opportunity to invest directly into token projects on the same terms as the Outlier Ventures partnership