Manager, Brand & Communications

Echo Base Global is a digital finance company creating an end-to-end crypto ecosystem built on Web3 technology. Echo Base drives interoperability across its products to create an integrated, user-first experience that simplifies the complexity of interacting with digital assets. Est. 2025.

We are seeking a skilled Content Manager to join our team. The ideal candidate will have a strong command of the English language, exceptional writing and proofreading skills, and a deep understanding of cryptocurrency and the web 3 ecosystem. In this role, you will be responsible for creating, curating, and managing high-quality content that engages our audience and aligns with our brand voice.

What will you do

• Oversee content strategy and planning by conducting audience research and defining key content topics and formats. 
• Create editorial calendars and workflows while ensuring that all content aligns with our broader strategy, within the cryptocurrency and web 3 sectors.
• Write, edit, and proofread articles, blog posts, social media content, emails, story boards, scripts, taglines and marketing materials.
• Collaborate with various teams, across the organization, to produce cohesive and effective content.
• Conduct thorough research to ensure accuracy and relevance in all content related to cryptocurrency and web 3 topics.
• Stay up to date with industry trends, news, and emerging technologies to inform content creation and strategy.
• Monitor content performance and analytics, providing insights and recommendations for improvement.
• Manage the content calendar to ensure timely delivery and publication of content.
• Maintain consistency in brand voice and messaging across all platforms and content types.
• Craft and refine our brand messaging to resonate with our audiences, ensuring every piece of content reflects who we are and what we stand for.

Who you are

You are a passionate storyteller who seeks to inspire through words, while also being a detail-oriented perfectionist with an eagle eye for grammar, ready to polish content until it shines.  As a proactive learner, you stay updated on the latest trends in cryptocurrency and web 3. You thrive in collaboration, valuing teamwork to enhance content impact. Additionally, as a strategic thinker, you leverage data and insights to make informed decisions that resonate with your audience and drive engagement.

What we are looking for

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• Proven experience in content management, writing, and copywriting, preferably in the cryptocurrency, blockchain or financial sectors.
• Excellent proofreading skills with a keen eye for detail and grammar.
• Strong understanding of cryptocurrency, blockchain technology, and the web3 ecosystem.
• A strong understanding of branding principles.
• Familiarity with Hubspot, SEO and SEM best practices and content management systems.
• Exceptional organizational and time-management skills, with the ability to handle multiple projects simultaneously.
• Creative mindset with the ability to think critically and adapt content to different formats and audiences.
• Strong communication skills, both written and verbal.

Required skills

• At least 4 years of experience in writing, copywriting and content management with a portfolio of writing samples showcasing your work.
• Cryptocurrency, blockchain, web 3 experience.
• Native English speaker.

Preferred skills

• Knowledge of analytics tools (e.g., Google Analytics, social media insights) to track content performance and engagement.
• Experience with content promotion strategies and tactics, including social media and email to maximize reach and impact.