Lifecycle Marketing Director

About Crunchbase

Crunchbase helps over 70 million people around the world connect with the companies and people that matter. We are democratizing access to opportunities so that entrepreneurs, investors, job seekers, salespeople, and others can accelerate innovation for a better future. We are proud to build products that are shaping how companies and people connect, using our intelligence and data to help them communicate in a more meaningful way with one another. We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products. Crunchbase has a remote-first approach, and is open to hiring in these locations: Atlanta, Austin, Boston, Chicago, Denver, Las Vegas, Los Angeles, Miami, Minneapolis, New York, Philadelphia, Portland, Raleigh, San Francisco, and Seattle

Marketing at Crunchbase

The Crunchbase Marketing team leads all parts of the marketing funnel from brand awareness through conversion and customer retention. We are at the forefront of a globally recognized brand, interacting with millions of users every month—yet we have the agility, speed, and empowerment that comes with working at a startup. We are looking for a Senior Lifecycle Lead to guide the Lifecycle Marketing team and develop our company-wide lifecycle marketing strategy. The lifecycle team is responsible for owning engagement for all stages of users’ lifecycle including: free anonymous, free registered, trial, new customer, dormant customer, renewed customer, and canceled customers. 

What You'll Do:

• Create and implement a full lifecycle, multi channel strategy, that increases product adoption and WAU for 70M+ users
• Refine and optimize measurement models and audience segmentation to ensure lifecycle campaigns focus on high-impact initiatives
• Ensure all lifecycle campaigns meet high quality bar for targeting, design, copy, and technical execution
• Own lifecycle technology stack including Pendo, Iterable, and Marketo; identify new tools as needed
• Own all marketing engagement metrics and partner with Growth team to complement their revenue targets
• Support the career growth for a group of daring, dedicated lifecycle marketers

What We're Looking For:

• 7+ years Lifecycle/CRM experience with proven understanding of product-led growth motions
• People management experience supervising 3 or more individuals.
• Commanding knowledge of customer engagement platforms including email, push, in app marketing, and SMS
• Strong written and communications skills
• Data-driven approach to decision making

What Crunchbase Offers:

• Competitive salary and equity
• Remote first policy
• Generous Reimbursement policy for learning and development activities
• Monthly fitness / mental health reimbursement
• 14 weeks of fully-paid time off for new parents
• Flexible Paid Time Off (PTO)
• Volunteering Paid Time Off
• Incredible medical, vision and dental benefits for employees and their families
• Free One Medical Group membership for employees and their families
• 401(k) and Roth plans, and free annual financial adviser check-in
• Monthly internet stipend
• Work from home allowance to purchase furniture for your work from home space
• Annual carbon offset
• Matching charity contributions for our Townhall awards
• A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we're building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you're passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!