Head of Marketing

About Thrive Protocol

Thrive Protocol is a hyper-scaling crypto project building the funding layer for onchain innovation. We partner with leading blockchain ecosystems to fund top talent and accelerate the most impactful projects in Web3. Thrive powers crypto GDP by automating treasury allocations to builders creating real value.

With $100M+ in committed allocations from Arbitrum, Polygon, ApeChain, Hedera, Xion, Swell, Metis, Boba, and more, we’ve already funded 1,700+ projects, onboarded 230,000 wallets, and supported over 90,000 contributors across chains.

We 10x annually. Treasury commitments are doubling quarterly. We’re on track to power $1B+ in builder funding within 24 months. Thrive is crypto’s best-kept secret—and now we need your help telling the world.

Role Overview

We’re hiring a Head of Marketing to build Thrive’s brand, own our narrative, and make us the most visible and trusted builder funding engine in Web3.

This is a strategic, high-leverage leadership role for a marketing operator who can blend positioning, storytelling, and distribution into a cohesive strategy. You’ll own the Thrive voice across all channels—defining how we speak to builders, investors, DAOs, and partners. You’ll manage external communications, social, content, growth campaigns, and co-marketing partnerships. You’ll also scale a marketing team around you as we grow.

The ideal candidate is crypto-native, deeply understands Web3 culture and velocity, and knows how to build meaningful momentum across narratives and channels.

About You

You are a proactive, entrepreneurial-minded individual who thrives in dynamic, fast-paced environments. Ideally, you’ve had experience founding or running your own venture, or have spent 2–3 years immersed in the entrepreneurial world. You're based in Western Europe or North America and bring a self-directed, outcome-driven approach to your work. You don’t wait to be told what to do. You’re energized by open-ended challenges, take full ownership of your work, and adapt fluidly to evolving roles and responsibilities. You operate with a bias toward action, staying focused on impact over process, and don’t need close management to drive high-quality outcomes. You align deeply with our mission and bring a flexible, growth mindset to everything you do. You understand that job descriptions are starting points, not boundaries, and you’re excited to step up wherever needed to move the mission forward.

Key Responsibilities

• Own and evolve Thrive’s brand, narrative, and public presence
• Design and execute a full-stack marketing strategy spanning content, social, PR, and growth
• Manage communications across Twitter, LinkedIn, newsletters, blog, and community-facing content
• Lead Thrive’s messaging around launches, deployments, ecosystem wins, and product milestones
• Build and maintain a consistent voice and tone aligned with our mission and culture
• Drive co-marketing campaigns with ecosystem partners, DAOs, and protocols
• Oversee earned media strategy including PR, podcasts, and influencer/KOL outreach
• Create high-leverage marketing assets: pitch decks, case studies, impact reports, announcements
• Set marketing KPIs and report on reach, engagement, sentiment, and ecosystem impact
• Hire and lead a lean, high-performing marketing team over time
  

Qualifications & Experience

• 5–8+ years in marketing, brand, or communications roles in Web3 or high-growth tech startups
• Proven experience scaling a brand and narrative from early traction to mainstream visibility
• Exceptional writer and editor with an instinct for positioning and storytelling
• Deep understanding of crypto-native audiences, memes, and culture
• Strong experience managing PR, content calendars, growth loops, and partner campaigns
• Ability to operate across both strategic planning and hands-on execution
• Comfortable working cross-functionally with founders, product, DevRel, and ecosystem teams
• Highly self-directed, fast-moving, and able to thrive in a dynamic startup environment

• Competitive base + performance-based incentives

• Equity: Long-term upside in a pre-TGE growth-stage crypto company
• Remote-first team with async flexibility across time zones
• Direct collaboration with founding team, DevRel, and top ecosystem partners
• High-ownership leadership role shaping the future of Web3 funding