Head of Marketing, EARN'M (Remote)

EARN'M is seeking a dynamic and innovative Head of Marketing to lead our brand strategy and growth initiatives. As a small, agile entity, we're looking for a versatile marketing leader who can wear multiple hats and drive our brand to new heights.

Who We Are (EARN’M)

EARN’M is at the forefront of a digital revolution, transforming how users interact with their mobile activities by turning attention and data into real value. EARN’M bridges the gap between Web2 and Web3, allowing users to seamlessly transition into decentralized technologies without needing to understand the complexities behind them.

EARN'M is an early-stage startup recently spun off from Mode Mobile, a leader in the EarnPhone industry. We're leveraging Mode Mobile's innovative technology to create a new venture transforming users’ mobile activities by turning attention and data into real value. Our ecosystem, including the $EARNM token, empowers users to earn from everyday mobile activities such as streaming, gaming, and more.

Our Team and Culture Drive Our Success

Our team is the heart of our culture.  We value innovation, collaboration, and curiosity, with a passion for getting things done.  We strive to hire and cultivate the best team members and foster a culture of open communication and transparency.  We are driven and hard-working but also committed to having fun along the way.  We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company’s success.

The Role

EARN’M is seeking a Head of Marketing to lead and drive the global marketing strategy following the successful launch of the $EARNM token. In this critical role, you will shape and execute marketing initiatives that drive brand awareness, user acquisition, and community engagement across the Web3 ecosystem. You will leverage your deep understanding of crypto, blockchain, and decentralized ecosystems to position EARN’M as a market leader while continuously adapting to evolving industry trends.

Reporting to the General Manager of EARN’M, you will collaborate with cross-functional teams to build and execute growth campaigns, optimize marketing channels, and craft compelling narratives that resonate with both crypto-native and mainstream audiences. Your leadership will be instrumental in driving the adoption of EARN’M’s dApp, the Alternative Initiatives division, SmartNodes, and ecosystem of products.

As a marketing leader, you’ll be accountable for identifying high-impact opportunities, crafting and executing data-driven strategies, and measuring success through KPIs and analytics. You’ll work closely with product, design, community, business development, and engineering teams to ensure alignment across all marketing efforts and drive sustainable growth.

With our Fractal Box protocol, EarnOS, and our ever-growing suite of products, users gain tangible rewards from their engagement, including the ability to participate in governance, staking, and exclusive Web3 experiences. To date, the EARN’M team has facilitated over $350 million in earnings and savings across more than 45 million users globally. By enabling users to profit directly from their activities, we ensure that they—not just tech giants—benefit from the value they create.

Our mission is to create a future-proof, sustainable ecosystem where everyone can thrive. With the ability to convert smartphones into EarnPhones, we are unlocking the earning potential of users worldwide while ensuring inclusive, decentralized growth. Explore the EARN’M ecosystem today to see how attention is becoming the currency of the future.

Who You Are and What You’ll Do

• Develop and execute a comprehensive marketing strategy to drive awareness, engagement, and adoption of EARN’M’s products.
• Lead branding, content marketing, performance marketing, and community growth initiatives.
• Ensure consistent brand messaging across all marketing channels and touchpoints.
• Oversee the development of compelling content and campaigns that communicate the value of EARN’M’s ecosystem, including the Alternative Initiatives division, SmartNodes, and the $EARNM token.
• Drive user acquisition through paid and organic marketing channels, including influencer partnerships, SEO, social media, and lifecycle marketing.
• Identify and capitalize on market opportunities to expand brand awareness and market share.
• Develop and implement multi-channel marketing campaigns to drive customer acquisition and retention.
• Utilize digital marketing strategies to increase website traffic and generate leads.
• Analyze data and market trends to refine marketing strategies and optimize performance.
• Collaborate with product and engineering teams to enhance go-to-market strategies, user experience, and conversion funnels.
• Foster strong relationships with KOLs, media outlets, and strategic partners to amplify EARN’M’s presence in the crypto space.
• Manage and mentor a high-performing marketing team to execute innovative campaigns and scale EARN’M’s reach globally.

What You Bring to the Team

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing leadership roles, successfully scaling marketing efforts in high-growth startups or crypto projects.
• 3+ years of specialized experience in Web3 marketing with a deep understanding of the crypto landscape, DePIN, DeFi, and token economies.
• Proven track record of driving growth marketing strategies, community engagement, and brand positioning.
• Strong expertise in digital marketing, including social media, content marketing, performance marketing, and SEO.
• Exceptional storytelling abilities with experience crafting narratives that resonate with Web3 audiences.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into strategic actions.
• Outstanding communication, collaboration, and leadership skills with the ability to inspire cross-functional teams.
• Ability to thrive in a fast-paced, resource-constrained environment, demonstrating adaptability and resilience.
• Strong cross-functional leadership capabilities, fostering alignment across teams to drive marketing success.
• Passion for decentralized technology and a deep commitment to accelerating Web2-to-Web3 adoption.’
• Alignment with our core values:
  • ​​Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement.
  • Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact.  You take initiative, roll up your sleeves, and get things done.
  • Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment.
  • Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better.  You're a lifelong learner with a thirst for knowledge and a constant desire to improve.
  • Thorough: Your work is thoughtful, impactful, timely, accurate, and complete.  You pay attention to detail, are meticulous, and ensure quality work and compliance.

Key Attributes:

• Strategic thinker with a hands-on, execution-oriented approach.
• Creative problem-solver who can adapt quickly to changing market conditions.
• Passionate about building and growing brands.
• Self-starter with the ability to work independently and lead a small team.

At EARN'M, you'll have the opportunity to shape an exciting new brand identity and drive its market growth. If you're a marketing leader who thrives on challenges and wants to make a significant impact, we want to hear from you.

We Believe in the Following Workplace Norms

• Allow OKRs to Guide Us
• Assume Positive Intent
• Agree to Disagree & Commit
• Set New Precedents
• Accomplish More with Less
• Hold Yourself & Others to High Standards
• Speak Up
• Be Resourceful
• Follow the 80/20 Rule

What We Are Offering

• We are a 100% remote-first, global company.
• A competitive compensation package.
• We offer generous perks & benefits to team members. 
• Participation in the Company's token plan (for full-time team members).
• We provide individual bonuses in accordance with our Company Bonus Program.
• Work with energetic, passionate, and results-driven people.
• Celebrate team members' personal and work milestones.
• Remote social activities, including virtual coffee buddies. 
• Bonusly - We use Bonusly as a way to recognize and reward team members for their hard work and commitment.
• Weekly Wednesday Get Stuff Done Days (No Meetings).
• Open PTO, generous Company Holidays, and Wellness Days (for full-time team members).

If we just described you and your perfect role, we'd love to talk with you.  We have a lot to accomplish this year and look forward to making headway and creating success together!

Mode Mobile does not accept/pay fees for unsolicited resumes from third-party agencies/vendors.

Our company is an Equal Employment Opportunity (EEO) employer. We are committed to providing a work environment free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and strive to create an inclusive environment for all team members.