WorldNature is hiring aHead of Marketing Communications
Full-Time
Worldwide
USD 115k - 190k /yr
Please let WorldNature know you found this job on Remote3. It helps us get more jobs on our site. Thanks & All the best!
Important: For your security, please only use well-known video meeting platforms like Google Meet or Zoom. Never download unfamiliar software or share sensitive information like wallet addresses or ENS names with recruiters. Doing so might compromise your crypto wallet. If you encounter anything suspicious, please report it immediately to us on Twitter.
Posted on: August 22, 2023
What will you be doing:
Communication and marketing strategy:
- Develop and execute a comprehensive marketing strategy to drive user acquisition, trading volumes, and customer retention.
- Identify and leverage appropriate communication channels, including social media, industry forums, blogs, newsletters, and media outlets.
- Collaborate with the leadership and cross-functional teams to align marketing efforts with business objectives and growth targets..
- Draft emails and handle direct communication with customers on various topics.
- Review and maintain consistency in all communication channels, including support articles, blogs, and other written content.
- Define and cultivate the brand identity and positioning within the crypto market.
- Develop brand guidelines, ensuring consistent visual and verbal brand representation.
- Oversee and create the creation and maintenance of marketing collateral, including website content, whitepapers, press releases, and presentations.
- Pay meticulous attention to detail to ensure error-free and high-quality communications.
- Set and uphold a standard of excellence for all customer communications.
- Take full responsibility for the quality and accuracy of the companys messaging.
- Plan and execute marketing campaigns to drive customer acquisition, engagement, and retention.
- Produce engaging and informative content, including articles, blogs, videos, and social media posts, to educate and engage the crypto community.
- Establish and maintain relationships with media outlets, journalists, and industry influencers to secure media coverage and thought leadership opportunities.
- Prepare and distribute press releases and manage media inquiries effectively.
- Monitor industry trends and news to identify PR opportunities and potential risks.
- Oversee community engagement efforts to build a strong, loyal user community around the exchange.
- Establish marketing budgets based on the company objectives and the developed digital marketing strategy.
- Ensure campaigns and projects are kept within scope and that spend is being correctly distributed based on the objectives of each campaign/project.
- Utilise data analytics tools to measure and track the effectiveness of communication and marketing initiatives.
- Provide regular reports and insights to the leadership team, highlighting key performance indicators, trends, and recommendations for improvement.
- Ensure that all marketing activities comply with relevant regulations and legal requirements in the crypto industry.
- Bachelors degree in Marketing, Communications, or a related field.
- Proven experience in a similar role, preferably in the crypto, fintech or blockchain industry.
- Strong knowledge of the cryptocurrency market, including blockchain technology, trends, and regulatory landscape.
- Excellent written and verbal communication skills with the ability to create engaging content and deliver compelling presentations.
- Demonstrated experience in developing and implementing successful marketing and communication strategies.
- Familiarity with digital marketing tools, analytics platforms, and SEO principles.
- Strong project management skills, including the ability to execute on marketing strategies effectively.
- Attention to detail is vital in this role.
- Digital brand strategy development knowledge.
- Ability to interpret analytics and apply research to make informed decisions.
- Crypto insights and knowledge of the crypto industry.
- Copywriting and proofreading experience.
- Script writing.
- Strong leadership skills with the ability to motivate and lead a diverse team.
- Leading the digital brand management strategy and function.
- Integrity - Being truthful, honest and ethical in the handling of cash or finances
- Problem solving - The ability to interpret data strategies, information and data and to come up with appropriate solutions
- Strong finisher - The ability to follow through with plans and to get closure on matters.
- Agility - Being open to change and to considerable variety in the workplace.
- Interpersonal ability The ability to work well with others, building trust, having empathy and actively listening to others.
- Dependability - Being reliable, responsible, and dependable, and fulfilling obligations.
- Attention to detail - Being careful about detail and thorough in completing work tasks.
- Achievement/Effort - Establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Objective - Ability to moderate personal viewpoints (unbiased).
- Persistence - Persistent in the face of obstacles.
- Adaptability/Flexibility - Being open to change and to considerable variety in the workplace.
- Initiative - Willingness to take on responsibilities and challenges.
- Stress tolerance - Accepting criticism and dealing calmly and effectively with high-stress situations.
- Collaboration - Being pleasant with others on the job and displaying a cooperative and collaborative attitude.
- Self-Control - Maintaining composure and keeping emotions in check, even in difficult situations.
- Analytical thinking - Analysing information and using logic to address work-related issues and problems.
- Independence - Developing one's own ways of doing things, guiding oneself with little or no supervision and depending on oneself to get things done.
- Social orientation - Preferring to work with others rather than alone and being personally connected with others on the job.
- Communication - Being able to communicate effectively with senior management, external stakeholders, peers and employees in general.
Please let WorldNature know you found this job on Remote3. It helps us get more jobs on our site. Thanks & All the best!
Important: For your security, please only use well-known video meeting platforms like Google Meet or Zoom. Never download unfamiliar software or share sensitive information like wallet addresses or ENS names with recruiters. Doing so might compromise your crypto wallet. If you encounter anything suspicious, please report it immediately to us on Twitter.
Posted on: August 22, 2023
