Head of Content

About AION

AION is transforming the future of high-performance computing (HPC) through its decentralized GPU compute marketplace, democratizing access to compute power for AI training, fine-tuning, inference, data labeling, and beyond. By leveraging underutilized resources such as idle GPUs and data centers, AION provides a scalable, cost-effective, and sustainable solution tailored for developers, researchers, and enterprises.

Integrated with Tether (USD₮) for stability and regulatory clarity, AION eliminates volatility, ensuring predictable costs and seamless transactions. The platform’s innovative Proof of Compute Contribution (PoCC) protocol rewards contributors based on performance, creating a transparent and efficient ecosystem.

With cutting-edge partnerships and a USD-backed economy, AION is pioneering the commoditization of high-performance compute, empowering global innovation and bridging the AI wealth gap for a more equitable future.

Role Overview

We're seeking an experienced Head of Content to join our marketing team. This role will be critical in developing and executing AION's content strategy, managing a team of technical writers, and ensuring our content positions us as thought leaders in the AI industry. You'll report directly to the Chief Marketing Officer and play a vital role in AION's go-to-market strategy.

Qualifications

Required

• 5+ years of content marketing experience, with at least 2 years in a leadership role
• Bachelor's degree in Marketing, Communications, Journalism, or related field
• Proven track record of developing successful content strategies that drive awareness and lead generation
• Experience managing writers and content creators
• Strong understanding of SEO principles and content optimization
• Excellent writing, editing, and proofreading skills
• Experience with tech industry content, preferably in AI, web3, or related fields
• Strong project management skills and ability to manage multiple deadlines
• Analytical mindset with ability to use data to inform content decisions

Preferred

• 5+ years experience with AI, web3 or deep tech content creation focus
• Familiarity with WordPress, HubSpot, and content management systems
• Understanding of lead generation strategies and content funnels
• Experience with content distribution and amplification strategies
• Background in product marketing or technical writing

Key Responsibilities

• Content Strategy: Develop and execute a comprehensive content strategy aligned with AION's brand positioning, market needs, and business objectives
• Editorial Leadership: Create and manage an editorial calendar across multiple channels including blog, social media, white papers, and other marketing collateral
• Team Management: Lead a team of 2-3 technical writers (freelancers) with AI expertise, providing direction, feedback, and mentorship
• Content Pillars: Build and refine 3-4 impactful content pillars that drive our content flywheel and establish thought leadership
• Keyword Dominance: Ensure content supports keyword strategy and drives organic traffic
• Lead Magnet Development: Partner with Product and Marketing teams to create high-value lead magnets such as white papers, webinars, and other gated content
• Quality Control: Ensure all content maintains consistent brand voice, technical accuracy, and high editorial standards
• Cross-functional Collaboration: Work closely with Product, Creative, and Marketing teams to align content with product messaging and overall marketing strategy
• Performance Analysis: Track content metrics and optimize strategy based on performance data
• Content Production: Oversee the production of blog posts, case studies, white papers, and other content assets