Growth Marketing Manager

Company Overview: Scrypt is at the forefront of growth consulting and marketing, primarily serving internationally-located crypto, gaming and igaming companies. No scam tokens, no memecoins, no NFT collections - enterprises actually bringing value to the market. We don't just create content; we research, design, implement, and fine-tune the go-to-market strategies for these companies. We drive meaningful conversions and generate revenue. Our clients deeply depend upon us to deliver.

Our mission is clear: To partner with industry-leading brand to catalyse the expansion of each industry, with the ambition of emerging as the premier consulting authority in these thriving sectors. With our roots in London, United Kingdom, our reach is global, made possible by our talented remote international team.

Role Competencies:

• Results-driven
• Attention to Detail
• Extensive Web3 Marketing experience
• High Performance
• Fast Response Times
• Aggressive and Determined
• Highly Organised
• Decisive

Key Responsibilities:

• Lead the seamless execution of marketing campaigns, from ideation, conceptualisation to deployment, ensuring they align with client goals and blockchain market trends.
• Plan and oversee the distribution of content across various social channels, ensuring optimal engagement with target audiences.
• Regularly review campaign performance using analytics tools and traditional metrics. Make data-driven decisions to optimise campaign strategies and demonstrate ROI to clients.
• Provide expert insights into marketing strategies and trends to clients.
• Review and collaborate with KOLs in the Web3 space to enhance campaign effectiveness and brand visibility.
• Build and maintain strong relationships with influencers across blockchain and cryptocurrency communities.
• Work closely with the direct response, copywriting, and KOL teams to ensure cohesive campaign execution.
• Ensure strict adherence to company policies and SOPs, as well as holding subordinates accountable to their work commitments.

Qualifications:

• Proven experience as a Marketing Manager, with a background in marketing or advertising ideally within the Web3, gaming, or igaming.
• Exceptional analytical skills, with proficiency in utilizing both Web3-specific and traditional analytics tools to gauge campaign success.
• Creative and strategic thinker with the ability to identify opportunities for innovation within the marketing space.
• Ideal experience running PPC campaigns across multiple traditional mediums (Youtube, Instagram, Facebook, Tiktok, Google, Snapchat, Reddit, Quora etc.) as well as alternative ad platforms (Opera Browser, Brave Browser, Rollercoin, Bitmedia, Coinzilla etc.)

Technical Knowledge and Background:

• The ideal candidate would be an expert in web3 marketing.
• We are specifically looking for someone with experience generating conversions and revenue for previous clients.

Skills:

• Strong marketing skills, with the ability to oversee multiple campaigns simultaneously and ensure timely and successful delivery.
• Deep understanding of strategy and distribution, specifically tailored to engage Web3 audiences.
• Ability to synthesise complex data into actionable insights for campaign optimisation and strategic planning.

Reporting Structure:

• Report directly to the Operations Manager or Founder/CEO (I’m not big on titles)

Why You Should Apply:

• Why Join the Navy, when you can be a Pirate? - Steve Jobs

• You should apply if you dislike bureaucracy and low-speed environments
• You should apply if you want to work with aggressive and ambitious peers who demand high performance and compensate you accordingly
• You should apply if you like start-ups and challenges and broad exposure to many industries with other people who are at the forefront of their fields

Your voice will not only be heard but will be relied upon.

Simply put, you are building a company, not just working at one.

Compensation: $3,000 - $6,000 USD / mo (up to $10,000 USD OTE with performance)