Growth Marketing Lead

About Kernel:

At Kernel, our vision is to redefine the restaking and decentralized finance landscape by building an interconnected ecosystem that seamlessly bridges security, liquidity, and rewards. By empowering stakers, developers, and protocols, Kernel strives to be the backbone of decentralized economic security on the BNB Chain and beyond. With an unwavering commitment to innovation, we aim to capture emerging opportunities in the $100B+ market of liquid restaking, tokenized CeDeFi, and real-world assets (RWAs). Our journey has only begun, and we’re excited to share how we’ll achieve this vision with a clear and actionable roadmap.

Our Vision:

The Kernel ecosystem is built around three core pillars:
Restaking Infrastructure: Offering a robust, secure, and scalable foundation for restaking across major L1 chains.
Liquid Restaking Tokens (LRT): Providing flexible and composable liquid restaking solutions for Ethereum and other assets.
Tokenized Yields: Bridging DeFi, CeFi, and traditional finance through innovative yield tokenization, unlocking new financial possibilities. 

Our native token $KERNEL is live on major exchanges such as Binance, Coinbase, Gate.io, and Bybit. We're now looking for a Growth Marketing Lead to shape the next wave of growth and TVL expansion.

Requirements:

• 3 - 5+ years in token marketing, DeFi marketing, or Web3 growth roles.

• Deep understanding of tokenomics, staking, validator incentives, and crypto-native user behaviour.

• Proven track record in TVL growth, performance marketing, and crypto acquisition funnels.

• Hands-on experience managing KOL/alpha community relationships and paid campaigns

• Strong analytical mindset with ability to make data-driven decisions

• Excellent storytelling, communication, and project management skills

• Comfortable working in fast-moving, async, remote-first environments

• Passion for decentralization and KernelDAO’s mission

Preferred Qualifications:

• Previous experience in a token marketing role at a top-tier DeFi or LRT project

• Familiarity with restaking, liquid staking, validator coordination, and modular infrastructure

• Experience leading growth experiments and performance marketing with high capital efficiency.