Growth Marketer (Creator & Performance Specialist) - Unpack Holdings Limited - Application

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*****Have you managed marketing campaigns where your performance was directly measured by hard acquisition metrics (e.g., CAC, registrations, revenue, ROAS) rather than just impressions/views?

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*****Do you have experience analyzing growth funnels, tracking attribution link data, and setting up marketing campaigns within analytics dashboards or CRMs?

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*****Are you deeply familiar with gaming, streaming (Twitch, YouTube, Kick), Web3, or highly digital consumer subcultures?

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*****Do you have experience managing, tracking, and coordinating multiple external partners or creator campaigns simultaneously using organized software tools?

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*****Which metrics and growth frameworks do you have the most hands-on experience optimizing? (Select up to 3)

Customer Acquisition Cost (CAC) & Payback PeriodsLifetime Value (LTV) & User RetentionLanding Page Conversion Rates (CRO) & A/B TestingCreator/Affiliate Revenue-Share & Commission StructuringPaid Media Amplification (Running ads on top of creator content)

*****Which tools are a staple part of your growth marketing stack? (Select all that apply)

Web/Product Analytics (Google Analytics, Mixpanel, Amplitude, PostHog)Creator/Influencer CRM & Tracking Software (Impact, Modash, GRIN, etc.)Spreadsheet Modeling (Advanced Excel, Google Sheets for data manipulation)Project Management (Linear, Notion, Trello, Jira)

*****Creator marketing is notorious for messy attribution (e.g., a user sees a creator's video but types the website URL manually instead of using the tracking link). How do you accurately measure the true success and ROI of a creator growth campaign when direct tracking links don't tell the whole story?

*****Tell us about a time you brought on a massive, highly visible creator who looked perfect on paper, but their audience failed to convert into actual users/customers. What steps did you take to analyze why the campaign failed, and how did you pivot the strategy?

*****Imagine we are partnering with 20 mid-tier gaming streamers for a launch. Instead of just paying them a flat fee to talk about us, what specific growth hook, product incentive, or viral loop would you implement to ensure their communities actually register and stick around?

*****Desired monthly salary (USD)