Director of Affiliate & Acquisition Marketing

About RockWallet
Rock Solid. Rock Confident.
RockWallet is a financial technology company made up of people who think differently about how digital assets can be managed, accessed, and used.
At RockWallet, our vision is for anyone to be able to access and thrive in the digital economy. It’s our mission to help you make the most of the opportunities available by building products that empower people to navigate digital asset usage easily, securely, and with confidence. Our self-custodial, multicurrency wallet puts you in charge of your digital assets. RockWallet’s app makes it quick and easy to buy, use, store, and swap top cryptocurrencies, all in one place, on your mobile. RockWallet is registered with FinCEN as a Money Service Business. Find out more here at www.rockwallet.com.
Want to join us? We’re expanding our team globally, looking for the right people to help us explore further.
We are looking for a Director of Affiliate & Acquisition Marketing to join our growing global team. The Director of Affiliate & Acquisition Marketing will be an experienced marketing professional, who will leverage their marketing expertise.

This role is remote with a preference for applicants in the Eastern Time Zone (ET).

About the Role
RockWallet is seeking a highly skilled and motivated Director of Acquisition Marketing with a specific focus on Affiliate and Influencer to join our dynamic team. As the Director of Acquisition Marketing, you will help manage and optimize the product and marketing efforts conducted by Rock Wallet.

Key Responsibilities:

• Champion and help execute RockWallet’s ambitious acquisition marketing efforts across multiple channels and platforms (Google, Apple, Meta, etc)
• Set OKRs to meet revenue and product targets with clear goals
• Continuously monitor, adjust and optimize our paid campaigns (with new creative, targeting, budget allocations and best practices) on a weekly (if not daily) basis
• Manage our affiliate marketing program ensuring the maintenance (and growth) of a robust network of high performing, satisfied partners
• Lead Influencer marketing by identifying the right vendors, partners and creative to reach and engage our target consumers at scale
• Assist in the creation, management and optimization of Website and App landing/conversion pages.
• Play a lead role in guiding agency, 3rd party vendor and platform relationships
• Review analytic reports to optimize advertising spend, traffic conversion and customer actions that drive revenue.

Qualifications:

• Min. 7 years of experience in a senior marketing role, specifically focused on influencer and acquisition marketing
• Proven experience in managing a sizeable acquisition budget tied to meaningful conversion metrics
• Self-starter, sense of humour and a strong desire to learn, learn and learn some more.

Candidate Profile

• Strong experience in Blockchain products/services and or FinTech products is an asset
• Great communicator, having honed their skills over years of experience and exposure in customer-focused digital marketing positions
• A robust portfolio of past affiliate and influencer marketing work, as well as extensive experience helping to oversee acquisition marketing programs with data driven strategies
• A can-do attitude, full of creativity and ready to do what it takes to meet the targets and objectives.

Benefits:

• Work from home
• A competitive salary
• Diverse and dynamic work environment
• Work-life balance and support for career development

RockWallet, LLC is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.