Digital Communications

About Rialo

Rialo is the next generation of decentralized infrastructure.

Position Overview

In the Digital Communications role, you will lead and execute the strategic vision for the company’s digital presence—across social media, content, and community channels. Your mission is to amplify our voice in the rapidly evolving worlds of Web3 and crypto. You will shape narratives, grow our community, and build a powerful online presence that resonates with both technical and non-technical audiences.

This is a senior, cross-functional role requiring a balance of creative storytelling, strategic planning, data-driven decision-making, and expert community engagement. You will serve as a key connector between our internal teams and global audience, using digital platforms to educate, inspire, and activate our ecosystem.

Key Responsibilities

Strategic Leadership

• Develop and own a comprehensive digital communications strategy aligned with the company’s mission, vision, and goals.

• Oversee the planning and execution of high-impact digital campaigns, including product launches, ecosystem announcements, and thought leadership initiatives.

• Guide global teams and partners on digital strategy, messaging consistency, and best practices.
  

Content & Channel Management

• Lead content strategy and execution across platforms including Twitter, Instagram, Farcaster, TikTok, YouTube, LinkedIn, and emerging platforms.

• Translate complex Web3 and scientific concepts into accessible, compelling narratives tailored to diverse audiences.

• Oversee creation of multimedia content, including written posts, blogs, visuals, video, newsletters, and community campaigns.
  

Community & Ecosystem Engagement

• Foster and grow an active, values-aligned community of researchers, builders, and advocates.

• Serve as the voice of the company on digital platforms—engaging in dialogue, responding to comments, hosting AMAs, and highlighting ecosystem contributions.

• Partner with internal teams and external collaborators to amplify stories and elevate community voices.
  

Performance & Optimization

• Monitor digital performance using analytics tools to assess campaign success and audience sentiment.

• Provide strategic insights based on data to continuously optimize content and messaging.

• Manage social media ad campaigns and budgets to ensure performance and ROI.
  

Required Qualifications

Experience & Skills

• 5+ years of experience in digital communications, social media strategy, or community management—preferably in Web3, tech, or science-focused sectors.

• Proven success leading cross-platform campaigns that drive measurable engagement and community growth.

• Excellent storytelling, writing, and editing skills with a focus on clarity, emotional resonance, and accuracy.

• Strong understanding of social media best practices, audience dynamics, and emerging digital platforms.
  

Strategic & Creative Thinking

• Ability to see the big picture while executing fine-grained content and channel strategies.
  Creative mindset with an eye for compelling visuals, hooks, and campaigns that stand out.
  Comfortable translating complex ideas into concise, accessible language.
  

Tools & Platforms

• Proficient with platforms like Twitter, LinkedIn, Instagram, TikTok, YouTube, Farcaster, and associated content creation tools (Canva, Adobe Creative Suite, etc.).
  Experience using analytics and scheduling tools (e.g., Sprout Social, Google Analytics, Substack, Mailchimp, etc.).
  

Mindset & Values

• Strong communication, collaboration, and interpersonal skills.

• Curiosity about the future of science, decentralization, and blockchain technologies.
  Self-starter attitude with the ability to lead independently and cross-functionally in a fast-paced, remote environment.