Demand Generation Manager

We’re seeking a data-driven, results oriented Demand Generation Manager to join our team. At Zenhub we’re dedicated to bringing innovative project management solutions to our customers. As Demand Generation Manager you’ll play a pivotal role in driving and executing demand generation strategies that increase brand awareness and generate qualified leads - fuelling our sales pipeline and growing our revenue. Join us and make an impact in the next stage of our growth!

About us:

At Zenhub, our mission is to help make software teams more productive. Our product is used by more than 8000 organizations around the world to help plan and track software projects and provide visibility into progress and key milestones for the wider organization. We’re backed by three of Canada’s most prominent venture firms, Yaletown Ventures, BDC Capital and Ripple Ventures, as well as Axiom Zen, an award-winning product studio responsible for breakout hits in the Web3 space like Dapper Labs, CryptoKitties and NBA TopShot.

About the role:

• Develop and implement demand generation strategies and tactical campaigns that drive qualified leads that meet pipeline and revenue targets
• Consider non-traditional and experimental channels. Know your customers. Ideate, experiment, ship quickly, gather data, revise, do it again
• Own funnel reporting and analysis, including maintaining weekly product-level metrics dashboard. Get your data in front of teammates so they can leverage your insights on what’s resonating with potential customers. Provide actionable insights for continuous improvement
• Collaborate closely with the marketing, sales, and product teams to create campaigns that align with business objectives, revenue objectives and target customer personas
• Understand users and customers deeply. Host calls, listen to recordings, analyze data - become an in-house expert on who our customers (and prospects) are, what they need and what messaging resonates with them
• Conduct thorough market research and competitive analysis to identify market trends, customer needs and opportunities for growth
• Be opinionated on content strategy & messaging. Track your results and make data-backed recommendations on what needs to be changed or adjusted, and why.
• Work with our internal marketing team and external agencies to build out new landing pages and turn zenhub.com into a growth engine for new trials and inbound leads
• Amplify the reach of new content including blog posts, videos, podcasts, and more. Communicate what’s working and not working to help our content team optimize focus.
• Consider the sales team as a customer.
• Utilize marketing automation and CRM systems to track, analyze, and report on campaign performance and lead conversion metrics

About you:

• 5+ years experience in demand generation, B2B marketing, or a similar role with SaaS companies. Bonus points if you have experience marketing to a technical audience or have previously done demand gen at a developer tool company
• Entrepreneurial and autonomous, you’re comfortable filling in gaps and crafting strategy - even in the face of ambiguity
• Demonstrated success in developing and executing integrated demand generation campaigns that resulted in measurable business outcomes
• Proficient in analyzing data and interpreting insights to optimize campaign performance and drive revenue growth. You take a data-driven approach to decision-making
• Collaborative mindset with the ability to work cross-functionally and build relationships with internal teams and external partners.
• Experience with multi-touchpoint attribution models to determine the effectiveness of marketing efforts
• Strong understanding of marketing automation platforms (Marketo, HubSpot) as well as Google Analytics
• Solid project management skills, with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Creative thinker with a passion for technology and a keen interest in staying ahead of industry trends

More about ZenHub:

We’re proudly Great Place to Work Certified! 100% of our surveyed team members said ZenHub is a great place to work, and we received a 94% average Trust Index© Score from our team members. Don’t sweat it if you don’t have everything listed in the role description. One of our values is “Growth Mindset”. If you have some of the qualities listed above, and are excited about the role and motivated to learn – we want to hear from you! At ZenHub our people are the priority. We believe the more perspectives we embrace, the stronger our team. We recruit the best, and welcome people of all backgrounds regardless of race, religion, sexual orientation, gender identity, national origin, age, or ability. With a focus on respect and a commitment to continuous learning, we’re building an inclusive culture that supports our team in doing their best work. We work hard to provide our full-time team members perks that make their lives better by offering: ○ Boundaryless working style. We want our team to work from wherever is best for them. Whether you prefer to work from the comfort of your home office or from our bright, spacious, and dog-friendly collaboration hub, we support you. For those opting to wfh, we offer a generous monthly stipend to cover ongoing remote work expenses. If you opt to join us in-office, we’ll contribute to your commute expenses or bike maintenance. ○ Flexible vacation. We work hard and it’s important we take time to recharge. We have a flexible time off policy with no hard limit and encourage our team members to take a minimum of 3 weeks off per year. ○ A commitment to continued learning and development. We provide an annual professional development budget to use towards conferences, classes, books, and other opportunities to maintain and expand your skill set. ○ Fitness reimbursements. Stay fit with our monthly reimbursements for health-related benefits like gym memberships, fitness apps, and personal training. ○ Top-of-the-line equipment. In addition to receiving a company smartphone of your choice with a paid voice/data plan, every team member receives a generous annual new tech budget to try new gadgets, tools, and platforms. ○ Flexible parental leave + top up. We understand the importance and demands of a growing family. In addition to state, provincial, and federal leave allowances, parents on our team are eligible for leave top-up and have the ability to create flexible schedules or take days off when family needs to come first. ○ Social Connection. When it’s safe to gather again our team will have access to a shared collaboration space in Vancouver, but our team is committed to remote-first. We're focused on fostering strong relationships and an equitable experience no matter where in the world you’re working.