DeFi GTM/Strategist

About the Role

We’re looking for a DeFi GTM Strategist to help accelerate adoption and visibility of the Aptos DeFi ecosystem. In this role, you’ll ideate and execute go-to-market strategies and ecosystem campaigns in collaboration with leading DeFi protocols building on Aptos. You’ll work cross-functionally with Foundation stakeholders, product teams, and external partners to launch compelling initiatives that drive usage, liquidity, and awareness.

This is a unique opportunity to shape how the next wave of DeFi innovation is brought to market on Aptos.

Responsibilities

• Design and execute GTM strategies and campaigns to amplify Aptos-native DeFi projects and partner launches

• Own project timelines and cross-functional coordination across internal and external stakeholders (e.g., protocol teams, marketing, community)

• Support the pre-launch, launch, and post-launch lifecycle of ecosystem campaigns

• Track success metrics and continuously optimize campaign effectiveness based on user feedback and performance data

• Work closely with ecosystem, growth, and marketing teams to ensure aligned messaging and distribution

• Contribute to broader DeFi ecosystem development efforts and surface insights from the field to inform ecosystem support strategy

Qualifications

• 2–5 years of experience in DeFi, Web3, fintech, or startup environments, ideally with a focus on GTM, marketing, strategy, or ecosystem development

• Strong understanding of DeFi products and user behavior (even at a light, power-user level)

• Excellent program/project management skills; able to keep many threads moving across internal and external stakeholders

• Strategic thinker with strong written communication and a bias toward action

• Comfortable in fast-paced, ambiguous environments and excited to work across multiple workstreams

• Passionate about growing the next wave of DeFi adoption and innovation