Content Strategy Lead

🚀 About AQX

AQX is the crypto gateway for retail traders and institutions. It offers users an all-in-one platform to buy, sell, trade, and learn about crypto. At its core, AQX is a cryptocurrency exchange platform. The company brings an authentic mix of trading knowledge, market intelligence, buzz, and access to exclusive crypto project launches to elevate the crypto exchange and trading experience for users. As a  Content Strategy Lead in our team As a Content Strategy Lead, you will take charge of developing and executing growth strategies by utilizing multiple channels and platforms to drive user acquisition, engagement, retention, and revenue growth for the company.

Responsibilities

• Plan, develop, and lead content for various marketing channels including performance marketing channels, website, social media, and blogs 
• Program manage company-wide campaigns and maintain a company-wide campaigns calendar 
• Make adjustments to copies when necessary to align with the company’s brand and tone of voice  
• Develop and manage content/editorial calendar of all AQX marketing/communication channels
• Comfortable with cross-functional team communications, including product, marketing, and operations 
• Support content distribution across various channels and audiences
• Stay up-to-date with the latest industry trends and best practices in content marketing
• Research industry topics that are worth sharing
• Establish content success metrics and measure ROI of campaigns based on quantitative results
• Understand the customer journey of our users, and their interests and intents with our products
• Provide quality educational and promotional content for AQX community
• Go-to expert on all things social media
• Provide analysis/insights report on spending behavior, marketing effectiveness, consumer trends, etc.
• Establish marketing performance standards and success measurements.

What we want you to have

• 5+ years of experience as a Content Strategist or a similar role
• 2+ years of experience in a Cryptocurrency exchange or Blockchain industry is a must
• Strong knowledge and understanding of the Crypto space
• Excellent communication skills in English
• Strong analytical skills, with the ability to utilize metrics and data to measure content effectiveness and adjust strategies accordingly
• Familiar with content management systems (ex. Hubspot)
• Familiar with social media platforms and management tools

Nice to have

• Mix of both in-house and agency experience 
• Bachelor’s Degree or above in Journalism, Marketing, and related field
• Singapore citizenship or PR

Our hiring process

• Resume/CV submission
• 1st round interview with Head of Strategy
• There can be 2nd round interview with C-Suite if needed

🔎 AQX is powered by Presto Labs

📈 Presto Labs is a quantitative trading firm established in Singapore back in 2014. Today, Presto Labs has grown to more than 100+ employees. World-class engineers and researchers share offices in Singapore🇸🇬, Shanghai🇨🇳, and Seoul🇰🇷. 📊 Presto Labs build automated trading systems fueled by data-driven quantitative analysis to achieve stable and sustainable investment returns. 💻 Our engineering teams do what humans do best – create algorithmic decision processes in order to achieve what no human trader ever could in today’s fast-changing, unbelievably complex financial world. Check out more about Presto Labs on our YouTube channel ➡️ https://www.youtube.com/channel/UCg88FC6VecGyiDolSbKpNIg