Content Marketer

Gauntlet leads the field in quantitative research and optimization of DeFi economics. We manage market risk, optimize growth, and ensure economic safety for protocols facilitating the majority of trading, borrowing, and lending activity across all of DeFi, protecting and optimizing the largest protocols and networks in the industry. As of January 2024, Gauntlet manages risk and incentives covering over $13 billion in customer TVL. Gauntlet continually publishes cutting-edge research that informs our risk models, alerts, and analysis, and is the most cited institution — including academic institutions — in terms of peer-reviewed papers addressing DeFi as a subject. We’re a Series B company with around 60 employees, operating remote-first with a home base in New York City. Gauntlet’s mission is to drive adoption and understanding in the financial systems of the future. Building with decentralized systems creates novel challenges for mechanism designers, smart contract developers, and end-users of financial products, which are not seen in traditional software development and investing contexts. Gauntlet is dedicated to enhancing our industry’s understanding of this new domain, and revealing how to safely navigate the true bleeding edge of 21st century financial innovation. Gauntlet is looking for an experienced content marketing manager to oversee our content marketing operation across all owned and partner communication channels. Thought-provoking and insightful publishing is at the heart of Gauntlet’s contributions to our industry. This role will report directly to the Head of Marketing and will be responsible for the planning, production, and measurement of Gauntlet’s content marketing throughout the full funnel. Work will include collaboration with the business development team, product team, and external partners and agencies. A successful contributor will be highly driven, thoughtful, and communicative about how to make an impact on Gauntlet’s success, and will gain operating experience at a high-growth, venture-backed fintech startup building at the cutting edge of decentralized finance.

Responsibilities

• Own the content planning and production process end to end: editorial calendar, briefing, copy/graphics production, SEO, publishing, and reporting
• Manage the content production workstream with ultimate responsibility for timely deliverables from multiple staff/agency writers and designers
• Research, brief, and copywrite nontechnical and light-technical content for e.g., social, website, sales collateralIncorporate Gauntlet’s brand guidelines, product marketing documentation, messaging strategy, and content analytics into editorial choices
• Develop hypotheses and experiments to improve content effectiveness
• Align quarterly goals and editorial calendar with business objectives
• Define and improve content production processes, including writer and agency onboarding and deliverable-tracking
• Manage launch of new content marketing channels

Qualifications

• 4+ years demonstrated experience in a newsroom or brand/agency content marketing role, with a focus on content marketing, copywriting, or journalism
• Experience planning, managing, and reporting on a content calendarExcellent marketing copywriting ability
• Familiarity with fundamental marketing principles and metrics (e.g., segments, funnel, reach, engagement)
• Independent and capable of succeeding in a startup: proactive, goal-oriented, and comfortable with ambiguity
• Interest in DeFi and DAOs (personal or professional)

Bonus Points

• SEO keyword research
• Podcast and video production
• Experience coordinating deliverables from multiple sources e.g., staff, freelance, agency
• B2B experience with MQL/SQL and enterprise sales enablement

Benefits and Perks

• Remote first - work from anywhere in the US & CAN!
• Regular in-person company retreats and cross-country "office visit" perk
• 100% paid medical, dental and vision premiums for employees
• Laptop, monitor, keyboard and mouse setup provided
• $1,000 WFH stipend
• Monthly reimbursement for home internet, phone, and cellular data
• Unlimited vacation
• 100% paid parental leave of 12 weeks
• Fertility benefits
• Opportunity for incentive compensation