Brand Design Lead

The Lead Brand Designer will shape Optimism’s visual identity, ensuring our brand and product stories are communicated clearly and compellingly. This role blends leadership with hands-on design work, driving high-impact marketing campaigns, evolving our brand library, and developing scalable design systems.

As a key creative partner to the Chief Growth Officer, you’ll collaborate cross-functionally to craft landing pages, campaign assets, and design kits that enhance engagement. You’ll manage contractors and FTE designers, providing both strategic direction and hands-on execution.

Thriving in ambiguity, you’ll move quickly, take candid feedback well, and work autonomously while maintaining brand integrity. This is a unique opportunity to define the visual language of a leading blockchain ecosystem and help scale Optimism’s presence in Web3.

What are the role responsibilities?

• Visualize product stories in collaboration with the Chief Growth Officer

• Develop modular Design Kits for high-output marketing campaigns

• Create and maintain landing pages that align with brand strategy

• Evolve and manage Optimism’s Brand Library for consistency and scalability

• Lead and contribute to design execution, balancing strategy with hands-on work

• Oversee contractors and FTE designers, ensuring high-quality output and efficiency

What skills do you bring?

• Strong design fundamentals: mastery of layout, typography, and negative space for compelling visuals

• Marketing collaboration: experience designing assets that align with campaigns and drive engagement

• Brand adaptability: work within guidelines while evolving and maintaining consistency across touchpoints

• Illustration skills: ability to translate concept illustrations into vector assets

• Proficiency with design tools: expert in Adobe Creative Suite and Figma

• Creative leadership: manage contractors and FTE designers while maintaining high design standards

• Thrives in ambiguity: comfortable making design decisions with incomplete information

• Takes candid feedback well: iterates quickly based on constructive criticism

• Operates with creative autonomy: moves fast while maintaining brand integrity

• 3+ years of visual design experience: background in brand or marketing design

• Bonus: Web3 experience: familiarity with Ethereum and decentralized ecosystems

What you'll like about us:

• We take care of our employees with competitive compensation and benefits.

• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.

• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.

• We’re fully remote, deeply engaged, highly skilled, and like to have fun.

• We think long-term. Our founders have been scaling Ethereum since 2015.