APAC Sr. Public Relations Manager (Remote)

Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences. Serotonin offers competitive market compensation.

About the Role

Serotonin is seeking an APAC-based Sr. Public Relations Manager to lead strategic communications and media relations for our web3 clients based in Asia. In this role, you will join the Serotonin PR team, a dynamic group of industry-recognized comms specialists responsible for leading go-to-market PR strategies for the leading players in web3. The Sr. Manager would join a growing team of APAC-based marketers who are dedicated to supporting the expansion of APAC-based web3 projects into western markets. Serotonin’s holistic approach to marketing creates valuable opportunities for cross-functional collaboration across events, content, social, community, strategy and more. Sr. PR Managers are empowered to be true owners of their work, while leveraging the shared resources, relationships and strategic support of the entire PR team. 

The ideal candidate has experience working in strategic comms and media relations in both APAC and western markets, a results-driven comms practice, track record of strategizing and executing a variety of PR functions, and client services expertise. We are specifically seeking candidates with a background in crypto, fintech, infrastructure, and NFTs, with an understanding of how blockchain technology can be leveraged in industries such as financial services, consumer finance, VC/investing, gaming and entertainment. Candidates must have a strong interest in these topics and must be eager to immerse themselves in this new and exciting industry. 

Please Note: We are seeking candidates with the comms experience and media relationships to help our APAC-based cliens gain exposure in western markets. A strong understanding of the global web3 ecosystem and a network of journalist relationships at English language publications and local APAC publications is highly preferred. Prior experience working in web3 in related in-house, or agency roles, is required.  This individual can be based directly within the APAC Market (Singapore, Hong Kong, etc.) or can work APAC hours from different geography (ex. West coast US). Proficiency in Mandarin is beneficial but not required.

• Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
• Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)  
• Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
• Proactive pitching– secure thought leadership opportunities across media, podcasts, and events. 
• Industry events — help curate strategic event presence and work 1x1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events 
• Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution   
• Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests
• Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights.
• Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations.
• Crisis communications: advise on strategic comms to help clients navigate sensitive situations
• Work as part of Serotonin PR team to bring new opportunities to our shared portfolio of clients

• 4-6 years of experience working in comms/ PR roles at an agency or in-house, with a background in crypto, web3, or open-source systems.  
• Understanding of web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape 
• Experience and familiarity with web3 culture and practices
• Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
• Strong media relationships in web3, tech, and adjacent media verticals
• Sharp writing and editing skills
• Capacity to thrive in a fast-paced environment and navigate multiple projects
• Proven ability to collaborate and communicate with clients and teammates  
• Events experience highly preferred

• Competitive Salary
• Health Insurance - (US Only) 
• 401(k) - (US Only) 
• Remote Work 
• Opportunity for travel
• Maternity/Paternity Leave