Analytics Lead

LATOKEN is the supermarket of assets where it is easy to discover, exchange, earn and spend any crypto. We are looking for Analytics Lead to deliver daily traction and operations insights and ensure the teams are focused on the right channels and conversions. Mission: Daily insights how to grow and optimize process Story: The team needs daily insights on user traction and operations to spot and fix problems, and focus on the channels and conversions with the best value for effort.

Key PROBLEM's:

• The team should learn from Analytics Reports which channels and conversions to focus. Analytics should deliver daily, weekly, and monthly Reports on Product and Operations performance highlighting problems, solutions, and opportunities for management decisions.
• Channels attribution should reach 70% (we should know where we get users from).

How:

• Channels. Generate daily insights which channels and activities perform, why perform, and why not. Increase attribution to 70% with well-structured and connected UTMs, Google analytics, cookies, IDs, and track the first and last source of users. Channels analytics
• OKRs and Dashes should be correct, up to date and tickets done. Have a dash to spot downtime or 2x standard deviation breaches.
• Accurate. Keep databases (DWH, Segment, Amplitude) architecture and scripts efficient and well organized accordingly to the teamwide standards or better.
• Incidents. Investigate the integrity of incidents, root cause reports, and work hours billing.

Main performance number: OKRs Automated Second performance number: Checklist Task Rate Third performance number: ClickUp Completion Rate

Functions:

• Process performance : Which outputs and operations are lagging? Why? Where is the problem in Workflow, CRM, Checklists? • OKRs Health : Keep data in order and provide reliable reporting. • People performance : Who is performing and not-performing? Why? • Data quality : Keep data in order and provide reliable reporting.

Requirement skills and experience:

• Proved achievements from teenage olympiads to analytical job deliveries.
• 2+ years in analytics in a high-paced tech company.
• Experience in at least 2 of 4: MySQL, Power BI, Product or Marketing analytics.
• Robust well structured logic to model complex systems and deliver multiple projects in a high-pressure crypto environment.
• Discipline teammates for transparency and getting shit done.
• Relocated from Russia, Ukraine, or Belarus is a plus.
• Feel a great fit - apply now or forward to a great candidate.